Turn Your Art into Opportunities - One Conversation at a Time
You have the talent. The Style. The vision.
Now Let's make sure the people who can license your work see it the same way you do.
Pitchraft is a 1:1, hands-on session where you step into a realistic conversation with art agent Lisa Larsen in the role of an art director representing different markets. Think of it a rehearsal for the real world with instant feedback that actually helps you grow.
Getting a response from an art director is hard enough. When you do, you want to be ready to make it count. After six years as an art agent, I’ve had countless conversations with manufacturers and art directors in a range of industries—and I know exactly what they’re looking for.
Your first lead call isn’t the time to practice. These sessions give you a safe, realistic environment to refine your presentation skills and receive honest, actionable feedback before the real thing.
What Happens in a Session
This 1:1 session puts you face-to-face with licensing agent Lisa Larsen in the role of an art director across different markets. You get real-world, insider feedback on your portfolio and pitches.
Here’s what you’ll get:
✅ Step into a realistic conversation over Zoom where you present your portfolio or pitch, just as you would to an art director in your target market(s)
✅ Practice talking about your art confidently and professionally. This is a safe space to experiment, refine, and gain confidence.
✅ Pitch your most relevant work for each opportunity
✅ Receive a post-session PDF summarizing your strengths, growth areas, and an actionable plan for improvement.
Who Should Join
Pitchcraft is for artists who:
✅Want to license their art
✅Want to speak the language of art directors with confidence
✅Crave feedback that's practical, specific, and actionable (not just "nice work!")
✅Are ready to transform their portfolio from a personal passion into market-ready collections.
If you've ever walked out of a meeting thinking, "I wish I'd said that differently", this is your chance to get it right... before it counts!
By the End of Your Session
✅You will know how to confidently position your art for licensing succcess.
✅You will understand what art directors look for.
✅You will have actionable notes and a strategy to improve immediately.
✅Most importantly, you will walk away feeling confident, prepared, and ready to seize opportunities.
Why Pitchcraft Works
Licensing success isn't just about making great art. It is about showing why your art belongs in the market and a particular company's product line.
Pitchcraft helps you bridge the gap between studio and industry, giving you clarity, confidence, and a clear path forward.