Ready to Elevate Your Licensing Business?
Over the last few years, we've held several programs, workshops, mentorship sessions, representation options, and much more.
And guess what? We've learned a thing or two about what worked best and what surface designers are asking for.
So here it is. We've created a program that breaks down the work to build your business into manageable chunks. We've added in infrastructure and support to help you get there.
The reason this program is so special is because it focuses on practice and consistency. It also has tailored individual support from an agent's perspective.
Read on, find out what is new, and we sincerely hope you will choose to join us in our journey. We believe we are stronger together!
The ALPS Process: Create, Organize, Pitch
Monthly Art Briefs
12 modules of art briefs, released monthly. Each brief provides a topic, an inspiration board, ideas for various markets, design tips, a market and client study, portfolio update instructions, and submission information.
Portfolio Management
We will teach you how to use the Artonomo platform and easily create a professional, password protected, searchable portfolio, complete with brand books and collection lookbooks. Streamline your submission process and focus on licensing your work!
Pitch Your Work
Design a purposeful art submission plan to target your primary and secondary markets. Consistently and professionally submit your work based on your plan. Let's wow your future clients!
Create, Organize, Pitch
CREATE: Do you struggle to come up with new and relevant content to create on a regular basis? I hear you. Maybe you've drawn flowers one too many times. Maybe you are unsure of what topics are interesting to licensees. We've got you. With twelve modules, we provide you with a new art brief each month and dive into how to create relevant art for different markets.
ORGANIZE: Do you have tons of art and designs which are scattered in your hard drive somewhere? Do you spend hours getting everything up on your website? I'll let you in on a little secret. I decided to invest in a professional portfolio and client management system for my agency, and I never looked back. I recommend you use the Artonomo Pro Platform, developed by Jewel Branding. If it is good enough for them, it is good enough for me! And guess what? I'll teach you how to use Artonomo to manage your portfolio and client database. It's made a huge difference in my business, and I want you to take advantage of it too.
PITCH: Now, let's get real. You like to create new designs, you do it all the time. Maybe you've created a nice online presence. But are you showing your work to companies who may license it? Are you doing it with purpose? Regularly? Perhaps you have, but you are frustrated by the lack of response. Perhaps you don't know who to send your work to or how to send it. This is where the rubber hits the road. This is where I guide you on submitting your work to actual companies. That's right, I'll even give you the contact information to send it to. I'll help you to create a purposeful plan to target your primary market, and another to leverage your art into secondary markets. No more fear, no more excuses, I want you to pitch your artwork 250+ times.
They say practice makes perfect, that you have to put in the 10,000 hours. I believe that hard work and perseverance pays off. After you go through this process monthly for a year, my guess is you'll be a pro at this!
The Knowledge Center
Licensing Basics
Learn the basic concepts of licensing art, understand the IP and Legal considerations in licensing agreements, and learn how to effectively negotiate contracts.
Agency Representation
Do you want to find an agent? This mini course will guide you in finding the right agent for you and preparing your portfolio for application to agencies.
Brand Book
Learn how to design a compelling brand book that defines your artistic identity, vision, and values.
The ALPS Knowledge Center is an integral part of our Elevate Your Art Licensing Business program. It is designed to enrich your understanding of art licensing related topics. We believe that confidence is the key to success in this dynamic industry, and the first step towards building that confidence is to arm yourself with the essential knowledge and tools.
The following mini-courses will provide you with a firm foundation in important areas of the art licensing business.
1. Introduction to Licensing
- The Basics
Gain insight into the fundamentals of art licensing. Learn the core principles, key terminologies, and the role that licensing plays in various markets. This course will be your stepping stone to understanding the broader landscape of art licensing.
- IP & Legal Considerations
Navigating the legal terrain of art licensing can be a daunting journey, but it doesn't have to be. This mini course clarifies the topic of IP and Legal considerations, so you understand the basics of licensing contracts and are aware of options for protecting your artistic creations.
- Negotiating Licensing Deals
In this mini-course, you will learn effective negotiation strategies, how to create mutually beneficial agreements, and how to maximize the value of your art in the market.
2. How to Find an Agent
This course will provide you with insight on looking for an agent, understanding agency expectations, getting a portfolio ready for presentation, and establishing a fruitful partnership.
3. How to Create a Brand Book
A strong brand presence is integral to your success as an artist in the world of licensing. Learn how to craft a compelling brand book that defines your artistic identity, vision, and values. This mini-course will help you create a brand book that resonates with manufacturers.
Coaching & Mentoring
Group Coaching
Take advantage of our Facebook community and monthly group coaching sessions! Our private Facebook group gives you a place to ask licensing related questions and get feedback on your designs. We hold monthly artist coaching sessions where you can ask questions and learn about new licensing topics.
Individualized Coaching
This is the biggie! Lisa Larsen will meet with you quarterly for a year to discuss progress and identify next steps in your business development journey.
Co-development Project
Lisa will work with you to select a body of work that is suitable for licensing into a specific market, identify additional work and/or changes, and provide feedback along the way. The objective is to create a solid collection submission and practice working with art direction.
Mentoring was a significant factor in my ability to create and grow my licensing business and agency.
Most artists don't want to go at it alone. Having support and coaching along the way makes it easier to stay consistent, to stay the course, to keep growing.
That is why I'm personally committing my time to assist a small number of artists by providing individualized coaching and mentorship.
Note: Due to the mentorship component, enrollment in this program is limited. Once it is full, it will not open up for another year.
Visibility
We want to help you be visible to our followers.
We will link to your Artonomo portfolios from "Artist Portfolios" page and reference it in our client mailings.
We will publish Lookbooks of new student artwork on our website and publish images on our social media platforms.
We can all use a little help from our friends, right?
You see, I threw it ALL in this year. The basics, the workshops, the support.
✅ Monthly portfolio building workshops (12) focusing on topics suitable for licensing
✅ Instruction on how to use Artonomo Pro to manage your portfolio
✅ Starter Client list and case studies
✅ How to find new Client submission information
✅ Instruction on how to use Artonomo Pro to automate your submission process
✅ Introduction to Licensing - The Basics
✅ IP & Legal Considerations - Basics of licensing contracts
✅ Negotiating Licensing Deals
✅ How to find an Agent
✅ How to create a Brand Book
✅ Monthly group coaching calls
✅ a Private FB community where you can ask questions and get feedback
✅ Visibility boost via social media, lookbooks, and artist directory linking to your portfolio
Personalized coaching:
✅ Quarterly coaching calls to review progress and set next steps (with me)
✅ Co-development project with me to develop a collection ready for licensing
What Drives Me
Hi. I'm Lisa Larsen. People introduce me as the person who thinks you can do anything. You can. You just have to want it, commit to doing it, use the resources and support around you, and take consistent small steps to get you there.
That's where I come in. I am obsessed with creating environments and frameworks that enable people to achieve their goals. Maybe it is all of those years I spent managing projects in industry, maybe it is just that I love to see the joy in people's faces when they say -- I did it!
I now run an art licensing agency, and I share what I've learned along the way with artists who aspire to license their artwork. It doesn't matter if you are just getting started or if you've been around the block a time or two. The methods and systems I use are the same I use in my agency. You know what they say... You have to walk the talk.