The ALPS Knowledge Center is an integral part of our Elevate Your Art Licensing Business program. It is designed to enrich your understanding of art licensing related topics. We believe that confidence is the key to success in this dynamic industry, and the first step towards building that confidence is to arm yourself with the essential knowledge and tools.
The following mini-courses will provide you with a firm foundation in important areas of the art licensing business.
1. Introduction to Licensing
Gain insight into the fundamentals of art licensing. Learn the core principles, key terminologies, and the role that licensing plays in various markets. This course will be your stepping stone to understanding the broader landscape of art licensing.
- IP & Legal Considerations
Navigating the legal terrain of art licensing can be a daunting journey, but it doesn't have to be. This mini course clarifies the topic of IP and Legal considerations, so you understand the basics of licensing contracts and are aware of options for protecting your artistic creations.
- Negotiating Licensing Deals
In this mini-course, you will learn effective negotiation strategies, how to create mutually beneficial agreements, and how to maximize the value of your art in the market.
2. How to Find an Agent
This course will provide you with insight on looking for an agent, understanding agency expectations, getting a portfolio ready for presentation, and establishing a fruitful partnership.
3. How to Create a Brand Book
A strong brand presence is integral to your success as an artist in the world of licensing. Learn how to craft a compelling brand book that defines your artistic identity, vision, and values. This mini-course will help you create a brand book that resonates with manufacturers.